Although Bing is not in first place in the search engine industry, it continues to thrive and introduce new products.  Most recently, it has introduced a daily deals email service.

Recent ComScore data for the month of September was released that details how much market share each major search engine has.  Google, still at the top of the list, has a whopping 65.3% of the industry, while Bing and Yahoo make up the rest.  Unlike Yahoo, Bing is continuing to offer new products and will likely capture more market share going forward.

Bing’s most competitive product on market is its “Deals” program.  The company initially introduced the program through third party mobile content and then moved forward with a retail focused product called Bing Shopping.  This program finds products on the internet and provides detailed information such as product images, pricing, description and more.  They also launched a complimentary cashback program with Bing Shopping to try to keep consumers interested.  Unfortunately, many people still prefer to use Google Shopping.

Now, as part of a new strategy, Bing is rolling out a program that sends emails on a daily basis called Bing Deals.  The program is powered by Tippr, a while label deals service that has found great success in offering deals.  The drawback that Bing may face with this new program is that anyone who uses the service must sign up using a Windows email or Facebook.  With so many mail services now available and Windows Live being the old norm, people will be required to sign up for the service through their personal Facebook account.  It is unknown at this point whether deals and products people purchase will be exposed through Facebook’s news feed.  This has caused some concern among consumers, but no data has been provided yet.

Similar to many daily deals services, Bing Deals will offer 50%-90% off for local business services.  Local businesses have began using deal services to attract new customers and to retain existing customers.  With a larger brand such as Bing, it is likely customers will have a higher response and will use the service.

Many local Denver business owners are now asking what a service like this can do for their business and how it will help them grow.  On the side of web marketing, a deals service like Bing Deals will provide more traffic to your website and ultimately, more conversions.  In turn, this will also help with a company’s search engine marketing strategy by helping with rankings.  Any Denver SEO company will recommend this service, among other marketing services.  Check out Bing Deals for your local business!