It never ceases to amaze me how some of the brightest people can be so ignorant… seriously!
If you’re a business owner you need to hear me out. Don’t confuse time with quality. Many SEOs participate in paid links, link wheels, link spinning, content farms and other types of link schemes designed to fool Google, Yahoo, Bing etc and almost in every situation it will backfire.
Every type of article has it’s motivation right? They sure do, so here’s mine:
My office was hired against my better judgment to perform SEO services for a little law firm in Highlands Ranch for $500/mo. If you do the math, our hourly rate starts at $100/hr which gives us around 5 hrs of SEO attention in an extremely competitive market – but at least we we’re doing SEO right and ethically.
Today I noticed the lawyer / owner re-pointed their DNS settings to another server which automatically told me he/she had other intentions in mind. Naturally, I wondered over to their website and immediately noticed someone else had been playing around with the code. At first I noticed a crap ton of footer spam which then intrigued me a bit more to pull a back-link report to which I found a plethora of spun articles and submissions to content farms, some of which were websites that Google recently hit…
Business owners, don’t let your ‘lack of patience’ let you become ignorant with your internet marketing efforts. Education is bliss and education is simplicity. The longer I am in the business the less sympathy I have for poor judgment.
If things are not going as fast as you’d like you might consider spending more. Hooking up with a so called ‘SEO Firm’ who is providing ‘SEO’ services (and I use the term SEO lightly) for less than $500/mo – you’re going to get into some trouble.
Don’t be ignorant, if someone is jamming keywords all over your website… bad… bad.. bad.
I’ve been known to blame SEOs for reckless outdated SEO tactics that harm their clients but I think some consumers are just as much to blame. Educate yourself before hiring someone that will make or break your business, especially if you rely heavily on online traffic.
Cheers
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